Winnipeg, Canada

We’ve recently completed the design of a new corporate identity for the Concordia Joint Replacement Group (CJRG), a highly specialized “swat team” of orthopaedic specialists preparing to move into new, purpose-built facilities within the Concordia Hip & Knee Institute. The identity fulfills the criteria of being distinctive within its field, projecting excellence, inspiring confidence, and having good compatibility with other Concordia identities (which Circle has designed and created standards for in recent years). The folks at CJRG have been good to work with… and we’ve learned a lot about the world of orthopaedics in the process.