Winnipeg, Canada

We’re very pleased to have had the opportunity over the last six months of working with an exciting new First Nations initiative—TIPI (TWCC Insurance Partners LP)—on the creation, naming, and design of branding and communications materials. TIPI fulfills the dream of a single, national pension and benefit plan for Aboriginal People and First Nations organizations, and holds the potential to bring together more than 490 separate plans currently scattered across Canada.

Combining pension assets into a single plan will dramatically lower fees charged to First Nations pension accounts. This in turn means that more money stays in the communities, reversing the “economic leakage” that is currently the norm. TIPI will also lead to the creation of numerous jobs for Aboriginal people; and TIPI raises the bar with ethics based on honesty, openness, social responsibility, and regard for the well-being of People (vs. the well-being of the “corporate bottom line”).

Part of Circle’s work on behalf of TIPI has been the design and development of a launch website, where you can learn more about this exciting initiative.

Shown above is a screen-shot of the new WordPress-powered TIPI website, along with some of the key messages that appear on the splash page.