Morden, Manitoba

Over the past few months, a new small-space ad for Boundary Trails Dental Centre (a Circle client for over two decades—see a previous campaign here) has appeared each week in the local paper, the Morden Times. Designed as a low-cost, 13-week, awareness-building campaign, the small ads (which have a common look and appear in the same position each week), offer tidbits of engaging information, interesting statistics, factoids about teeth, etc.—all the while lending increased visibility and conveying the specialized services and expertise offered by the area’s leading dental practice.

Feedback has been favourable, and response to the ads’ subtle yet persistent “New patients always welcome” call to action have been impressive—some days have seen as many as 15 new patients!