“The identity Circle designed for us provides a perfect visual background for our unique merchandise. They anticipated all our needs.”
Jennifer MacKay
Owner, The Block
Fashion Forward
The new identity for this upscale fashion boutique in Vancouver’s Gastown is simple, classic, and timeless. When applied within the retail environment, the restrained, monochromatic identity allows the merchandise to stand out. Design applications included exterior signage and awnings, a stationery system, bags, clothing tags, enclosure cards, gift certificates, and promotional postcards.