Leveraging Reputation
Accuquip Ltd. is an established dental equipment and supply company, now entering its second generation of ownership. As part of its professional services, Accuquip brands its interior design and equipment installation offer under the name Officescape, and has just introduced a private-label line of dental supplies under the Denpro brand.
Circle was engaged to refine the Accuquip and Officescape identifiers (while leveraging existing equity), design a cohesive new brand for Denpro, and develop visual identification guidelines and collateral to project the firm’s products and services effectively and consistently.
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