“Today our heritage continues to inspire us in meeting the needs of customers in our unique rural and neighbourhood markets... as an independent retailer with a 338-year history we are one of the world’s longest continuing enterprises.”
Edward S. Kennedy
President & CEO
The North West Company Inc.
Mapping the Great White North
The Noth West Company (NWC) traces its roots to the first fur-trading post established at Waskaganish on James Bay in 1668. With over 200 stores across northern and western Canada and Alaska, maps are a key information asset for NWC—used in planning, recruitment, marketing, logistics, and investor communications.
To meet the needs for various uses, sizes and formats of maps (from printed documents to large wall-mounts), Circle created original master digital artwork for a versatile and easy-to-update mapping system. Legends key diverse retail banners to geographic locations, and layering of specific information (e.g. winter roads, ocean routes, rivers and waterways, nomenclature, etc.) allow for customized map versions to be created from the master files.
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