“You've been able to do for us what no other design firm has… to tie together the myriad of centennial activities and collateral materials we're producing this year with a unified brand presence.”
John Bjornson, VP
The Wawanesa Mutual Insurance Company
Celebrating a Centennial
When Wawanesa Mutual Insurance Company turned 100, Circle was engaged to design a unifying graphic identifier and a collateral “look and feel” for use across a wide range of celebratory initiatives and for centennial events to be held across the country. Project scope included the creation of a distinctive style palette with applications to building banners, event invitations, employee gifts, giftwrap, cards, centennial pins, etc. A journey back through the Company's archival records provided an appropriate source of imagery for use in imaged materials—a visual palette consisting of duotone photos, distinct colours, graphic patterns, metallic inks and foil stamping combined to create a cohesive yet flexible centennial presence.
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