Managing customers’ brand experience through a time of dynamic evolution and expansion of services was a key challenge for BPOMS.
Managing Communication, Assuring Customer Loyalty
BPO Management Services (BPOMS) provides a diversified range of back-office solutions to help customers improve their business performance. In recent years the company has grown significantly by means of acquisitions and an expanded service offer.
Circle provided consultation regarding the management of customer perception and brand loyalty, and helped the Client develop effective announcements for customers they had inherited (who were loyal to old brands and people). A series of targeted postcards was used to address specific customer needs, while also offering information regarding the expanded scope of services they could benefit from.
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