“Circle has accurately captured the essence of the Centre and has excelled in meeting our criteria.”
Paul L. Wilson, P. Eng.
Managing Director,
Manitoba HVDC Research Centre Inc.
Manitoba HVDC Research Centre
Goal: to create a strong product identity for PSCAD (industry-leading professional software for power system design and simulation), design effecive packaging and collateral materials, and develop marketing literature for this electrical engineering software developed by the Manitoba High Voltage Direct Current (HVDC) Research Centre.
Result: A strong product logo and a consistent visual palette applied cohesively to product CDs, packaging with “credenza appeal,” software manuals, mouse pads, trade advertisements, and product brochures.
previous