Circle crafted a scale model of this historic building as a marketing tool. Roof and floors are removable in layers, revealing the individual floor plates (and allowing tenants to visualize their occupancy).
326 Broadway—Modeling Reality
The challenge: Pre-lease innovative commercial space in an old apartment block about to be renovated. The client’s request: a lavish full-colour brochure. Circle’s alternate proposal: a detailed scale model. Create a stir with a sequence of targeted teasers (cards, a gift wallet). Then invite qualified prospects to view the model and discuss how their individual space needs could be met. Result: 100% occupancy and thousands of dollars saved.
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