“We're very big on consistency, and projecting a clear, clean image through everything we do. Thanks, Circle, for helping shape our look.”
Dave Mailey
President, Arrow Specialties
Hitting Your Targets
Arrow Specialties is an established promotional specialties firm entering its fourth decade. Following a redesign of Arrow's corporate identification, Circle was asked to design a brand identity for Archer, a private label for clothing, corporate incentive gifts, and choice promotional offerings. The resulting design combines a classical depiction of a Greek archer with an evocative logotype bearing a familial relationship to Arrow.