“Circle—I can’t thank you all enough for all your help… I’m very pleased with what your team has come up with—I’m blown away, honestly.”
Chris Maxfield
Director, Member Services
First Plan Benefits
Spirit. Strength. Solidarity!
First Plan Co-operative was created to provide a single pension and benefits plan for all First Nations and Aboriginal Government employees and businesses. The member-owned co-operative “offers an ideal model for Aboriginal people, reflecting the traditional practices of communal decision-making and sharing.” Owned and controlled by the very people it serves, First Plan Benefits is an exciting initiative free from outside influence, in which the profits generated go back directly to Aboriginal people and their communities.
Circle has been pleased to work closely with the co-op’s founders in a consultative and design capacity—shaping a cohesive identity, developing a key message platform and an initial marketing plan, and designing a trade exhibit, presentations, literature, and promotional tools. We’re particularly chuffed to be able to collaborate with an organization that is truly democratic (member-driven), and is based on ethical values of honesty, openness, social responsibility, and caring for others.
The co-op’s visual identity draws from a traditional Anishinaabe petroform (boulder outline) of a turtle as found in Manitoba’s Whiteshell Provincial Park—turtles hold special symbolic significance in First Nation mythology, with the rising of a turtle from the water depicting the formation of the North American continent (i.e. turtle island). Visit the First Plan Co-operative website here.
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