At Circle, our greatest asset is our creativity. With pragmatic project criteria clearly in place, right-brain conceptualization begins. It is here that the creative talents of our designers become most apparent—through planning, ideation, visualization, and the inspired creation of content, meaning and form. Various exploratory techniques are used—from brainstorming, mind mapping, and analog drawing to the use of visual rhetoric and semantic differential profiles.
Visual explorations are sorted, analyzed, and evaluated, with selected solutions meeting established criteria. The dovetailing of creativity with strategy yields content and form that follows function. By meticulous implementation of this process, Circle is able to promise efficiency, accountability, and highly effective solutions.
Following selection of a conceptual direction and design refinement, comprehensive mockups are prepared for presentation to the client, accompanied by a detailed design rationale. Third party services such as research, writing, photography, illustration, and programming are orchestrated with an unflinching eye to quality. Upon client approval, final design refinements are made and original artwork, digital materials, plans, and production specifications are generated as required.